Wazdan, a game producer, has announced a big new network promotion worth €6,000,000 that will run from October 24, 2025, until February 15, 2026.
The ad will be launched in three themed phases that fit with important holiday times:
- Phase 1 (Halloween) runs from October 24 to November 2, 2025. It has the "Mystery Drop™" mechanic, which gives players a choice of nine mystery boxes, each of which hides an instant cash prize. The "Mystery Multiplier™ Drop" feature will be used in Phase 2 (Christmas) and Phase 3 (Valentine's Day). It adds random multipliers to winning combinations to make them more likely to win.
The whole campaign is now live in Wazdan's games in more than 30 regulated marketplaces around the world.
Radka Bacheva, Wazdan's Head of Sales, said,
"With a huge €6,000,000 prize pool, this promotion doubles down on our goal of providing the best gaming experiences possible."
Wazdan stresses that the network promotion is easy to set up for operators because the provider takes care of the configuration, marketing materials, and payouts.Wazdan's website says, "Since launching the promotion requires minimum input from casinos and an appealing prize pool is fully covered by Wazdan, there is no simpler way to draw players and ramp up your numbers."
People who watch the industry say that this move is part of a larger trend in the iGaming market, where vendors are running big holiday promotions to keep players and operators active during busy times. The time frame, which runs from Halloween to early 2026, shows that Wazdan wants to keep people interested over a long period of time rather than just for a short time.
The corporation has called its promotional tools, such Mystery Drop™ and Mystery Multiplier™ Drop, "engagement-boosting tools" and uses them in its network marketing.
What it means for the market
The promotion gives operators who work with Wazdan a way to stand out during a busy holiday season, which could lead to more bets, game rounds, and new players (Wazdan's brochure says that in the past, bet sums have gone up by 265%, rounds have gone up by 248%, and unique active players have gone up by 163%).
The campaign helps Wazdan stay in the game by showing that it offers more than just game content. This makes it more valuable in the B2B iGaming market.
For the larger market, the campaign could set a new standard for how big promotions and operator expectations are at busy times of the year. This could change how competitors spend their marketing money and plan their network promotions.