Independent slots studio Thunderkick has made a big step towards becoming more well-known in North America by teaming up with PointsBet, an online casino operator, to provide content for the regulated Ontario market. The purchase is the latest step in Thunderkick's plans to grow beyond Europe and get a stronger footing in other gaming markets.
A Strategic Partnership with PointsBet
Thunderkick, which is based in Stockholm, said that it had agreed to provide its popular slot games to PointsBet Canada's online casino platform in Ontario. The deal comes after the studio has made a number of business relationships since it opened in Canada some 18 months ago.
PointsBet is an Australian company that has been operating in Ontario since the province's regulated online gaming industry opened in 2022. It has acquired a strong local reputation, thanks in part to high-profile partnerships with the Toronto Raptors and Toronto Maple Leafs. Thunderkick plans to use this reach to get more people in North America interested in its portfolio.
The arrangement will start with popular games like Carnival Queen 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, and over time, more of Thunderkick's unique content will be added.
Leadership's Views on the Industry
Svante Sahlström, Thunderkick's Chief Commercial Officer, said that the studios' attitude and PointsBet's market approach are in line with each other. He said that the relationship shows that both companies are focused on quality content and long-term success.
Brooke Hilton, the Head of Casino at PointsBet Canada, said that the operator is dedicated to giving players unique experiences. She said that Thunderkick's slot collection is a great addition to its high-end online casino.
Ontario as a Key Market
Many global gaming companies want to go into North America, and Ontario's regulated iGaming industry, which opened in 2022, is at the top of their list. Operators like PointsBet have made their services better by signing deals with other content providers. This has given local players access to even more types of online casino games.
Thunderkick's agreement with PointsBet comes after its previous partnerships in the province and its continued efforts to develop strong alliances instead of wide, less focused growth. This plan shows that the studio wants to grow in a few areas in a way that is good for the environment.
Ontario's iGaming Growth
The Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario manage a competitive, compliance-driven market in Ontario's regulated online gaming environment. This has attracted a number of international suppliers and operators. Major multinational brands that offer sportsbook and casino services are among the licensed operators.
Other suppliers, like Playson, have also made arrangements with PointsBet because of this rapid development. This gives Ontario players access to even more material and strengthens the province's position as a vital gateway for North American iGaming growth.
Benefits for Players and Market Expansion
For gamers in Ontario, Thunderkick's innovative slots being added to PointsBet's platform means they can play a wider range of fun games. For Thunderkick, the relationship is a strategic step towards getting more awareness in North America and continuing to expand as a business.
A Strategic Step Toward North American Growth
Thunderkick's cooperation with PointsBet shows that they are dedicated on expanding in North America by providing high-quality content and getting people involved in their local communities. As regulated markets like Ontario grow up, these kinds of partnerships will probably change the future of online casinos and make Ontario an even more important place for iGaming to thrive.