Key Takeaways:
TaDa Gaming has unveiled its first celebrity co-brand slot, Fortune Yuri 500, in partnership with Brazilian livestreaming star Yuri (@yuri22), marking a new chapter in the provider’s Latin American strategy. The title combines tailored gameplay features with Yuri’s iconic persona and expands TaDa’s localized content offerings ahead of a global rollout.
Leveraging Celebrity Influence to Deepen Market Engagement
TaDa Gaming, a quickly growing iGaming content producer, has released its first game with a celebrity, Yuri, who is one of Brazil's most prominent streamers and goes by the name @yuri22 online. TaDa is working with this company to tie game releases to well-known local figures. This is a smart move for TaDa to strengthen its presence in Latin America's growing casino gaming market.
Brazil has some of the biggest audiences for livestreaming in the world. Yuri's streams often get at least 40,000 viewers every session. His success is based on more than just his charming way of speaking. He has also become known for expressions like "Aqui é GOTI" ("Here is GOTI"), which are now common in the community.
Fortune Yuri 500: How to Play and What It Has
Fortune Yuri 500 is a new slot game that combines Yuri's unique personality with solid game mechanics to appeal to both his fans and experienced slot players. There are three reels, three rows, and five paylines in the game. There is also a special bonus reel that can give you multipliers of up to 500× at random.
A special "Ex NUDGE" feature lets you combine multipliers from the bonus reel, which makes winning possible in new ways. Players who want to take more risks and get more rewards can choose the Extra Bet mode. This mode makes it more likely that they will strike premium multipliers like 100× and 500×, adding a strategic element to the game.
Voices From the Collaboration
Sean Liu, TaDa Gaming's Director of Product Development, said this about the launch: "To make successful connections with players, you need both the right medium and the right product." Yuri's honesty, ethics, and connection with his fans have made us look more credible as a licensed and trusted provider of amazing games.
Yuri said he was excited to be a part of the game and that being involved in the design and recording process was "a whole new level." He said he was "extremely proud of this project."
Release and Market Strategy
TaDa's strategy has become more focused on "glocalization," which means combining global design practices with deep local knowledge to meet player needs in specific areas, especially Latin America and now around the world. The Fortune Yuri 500 title supports this aim by combining a well-known regional character with fun gameplay. It will be released worldwide on December 12, 2025. An exclusive early rollout in Brazil with operator Blaze on December 5 apparently got a lot of attention.
More about TaDa Gaming
TaDa Gaming is a dynamic iGaming content supplier that has a large range of slots, arcade games, and table games that are made for different regions throughout the world. The company focusses on working with local businesses and making its games unique to make sure they appeal to both players and operators in regulated markets.