The UK Gambling Commission (UKGC) gave Malta-based content provider TaDa Gaming a licence in May 2025, and the company has since launched a big push into the UK online gambling market. The move is a key step in TaDa's plan to grow globally and shows how badly the company wants to be a major supplier in regulated markets.
Building trust through rules
TaDa’s CEO, Andy Huang, highlighted the UK as “a strategic priority for us and not just a geographic destination.”The company has previously gotten a number of licenses from different places, such as the Malta Gaming Authority (MGA), the Hellenic Gaming Authority in Greece, the Swedish Gambling Authority (Spelinspektionen), and the Ontario Alcohol and Gaming Commission (AGCO) in Canada.
The UKGC license makes TaDa more trustworthy with operators and aggregators, especially in a country with strict requirements about compliance, such as checking players' financial risk, disclosing odds and promotions, setting stake limits, and following advertising guidelines. TaDa argues that these solid regulatory credentials make it a "valuable partner" for top-tier operators.
UK Strategy: localisation, newness, and multiplayer
People often say that the UK market is congested, but TaDa says it is not at all saturated. The company focusses on standing out by offering over 200 games in different formats, such as slots, tables, crash, and bingo. They are especially good at "fish-shooting" activities.
Fish-shooting games are emphasised as a chance for growth because UK players, especially younger ones who are moving from video games and consoles, are stated to be open to interactive, skill-based play and multiplayer dynamics. TaDa says that its first game for the UK market was Dinosaur Tycoon II, which was made for smartphones and meets UKGC regulations for volatility, stake ranges, and demo-mode access.
Localisation is another cornerstone of the strategy: TaDa intends to combine global core mechanics with local content (“glocalisation”) and to partner with established UK-facing operators such as Light & Wonder Inc., Midnite, Mr Vegas, SkillOnNet and VideoSlots to expedite distribution and brand visibility.
Offers an Unmissable Challenge
TaDa shows how the UK market is attractive because it is controlled and has a lot of value. Its most recent data show that the number of players and market activity are both on the rise. In 2023, nearly 14 million adults reportedly played online gambling in a typical month, and this number rose to 22 million in 2025. From October to December 2024, gross gambling yield (GGY) was reported at £1.54 billion, a 21% increase from the previous year.
So, the UK gives TaDa both scale and regulatory legitimacy. Doing business there shows other places that TaDa is serious and ready to go. According to CEO Andy Huang, the UK "offers an unmissable challenge...to deliver differentiation with our new way to play and win."
UK Launch Sets Blueprint for Expansion
The UK debut is more than just a way for TaDa Gaming to get into one market; it's also a way to show off its regulated-market credentials and new products. The company has a clear path forward thanks to sought-after licenses, new game formats like fish-shooting, and relationships with local companies. Even though competition will be strong, these things will help the company grow. If TaDa's UK debut goes as planned, it might be a model for more growth in other tier-one regulated areas.