Key Takeaways
- The SiGMA Group gave SOFTSWISS, a Malta-based B2B technology provider for the iGaming sector, the title of "Best Marketing Campaign 2025" at its Central Europe Awards.
- The campaign that won is called "Hungry for Success? Dive in with SOFTSWISS." It started at ICE Barcelona 2025 and had a shark theme as its main creative element.
- The campaign included both live experience marketing (a mural made by Spanish street artist Slim Safont) and strong digital marketing on LinkedIn, Instagram, and Google Ads.
Overview of the Campaign and What Made It Stand Out
For a number of reasons, the "Hungry for Success" campaign seems to have hit home:
- Strong visual identity—The shark motif stood for the company's ambition, precision, and willingness to lead, helping the brand stand out at the show and beyond.
- "Experiential activation" means that during ICE Barcelona 2025, guests could see Slim Safont create a mural live at the entrance of the exhibition venue. This made brand engagement more interesting than just a regular booth.
- Omnichannel digital push: The campaign went beyond the live event and into significant digital impressions and engagement on major social media, which the company says exceeded expectations in terms of reach and reaction.
- Timing and placement in the industry: By launching at a big industry event, SOFTSWISS was able to show that it was not simply a technology supplier but also a confident brand that was thinking outside the box in the iGaming B2B area.
Valentina Bagniya, the company's CMO, says, "Hungry for Success isn't just a campaign; it's how we think." It shows what kind of brand we are: ambitious, brave, and ready to lead.
What This Means for SOFTSWISS and the Market
- Brand Strengthening: The award is a third-party endorsement of SOFTSWISS's marketing strategy, which will probably improve its reputation among operators, affiliates, and other people who work in the iGaming supply chain.
- Competitive Differentiation: The marketing campaign helps SOFTSWISS stand out in a congested B2B market where many companies offer gaming platforms, aggregator services, and sports-book solutions by using innovative narrative and unforgettable experiences.
- Industry Leadership Signal: Winning at SiGMA Central Europe puts the company in a position to be a thought leader in how to market in the iGaming area, from live event activations to a successful digital rollout.
- Momentum for Future Campaigns: The campaign's success sets a standard, and SOFTSWISS itself points to past successes in 2025 (such its "Cheers to 15 Years" anniversary idea) and further awards at the EGR Marketing & Innovation Awards.
Company Background and Setting
SOFTSWISS is a multinational company that started in Malta and makes software for online casinos, sportsbooks, game aggregators, affiliate tracking platforms, and more. Because it has been a part of the iGaming supply chain for a long time, its shift to brand-led campaigns is part of a larger trend of B2B companies spending money on creative marketing instead of just functional advertising.
The iGaming sector has focused on user experience, brand differentiation, and multi-channel marketing in recent years. This is true for both operators that deal with consumers and the business-to-business vendors that support the ecosystem.
What's Next and What to Keep an Eye On
- It will be fascinating to watch how SOFTSWISS uses this award to help with sales and branding around the world. For example, will the campaign theme carry over into its regional activations (APAC, Latin America, Africa) or only into digital formats?
- Since the campaign worked well in live events, keep an eye on how the corporation changes it after the pandemic to include hybrid or hybrid-digital forms or virtual activations.
- The campaign may set a higher standard for how iGaming B2B firms market themselves, especially when it comes to combining KPIs for brand identification, experience, and digital reach.
Editor's final thoughts
The "Hungry for Success? Dive in with SOFTSWISS" campaign won the Best Marketing Campaign 2025 award at SiGMA Central Europe. This shows that even technology-driven B2B companies in iGaming can get a lot out of imaginative, immersive, and well-executed marketing. By doing this, SOFTSWISS not only shows off its marketing skills, but it also strengthens its reputation as a cutting-edge partner in the global iGaming space.