Key Takeaways
- Strategic expansion in Ontario via integration with NorthStar Gaming,
- Top RubyPlay and Koala Games titles now live on NorthStar’s platform,
- Growth follows Ontario licensing approval earlier in 2025 and reflects RubyPlay’s North American ambitions,
- Ontario regulated market remains a priority due to its size and stringent standards.
Partnership Details
With the new deal, Ontario gamers who go to NorthStar Gaming's online casino will now be able to play a bunch of RubyPlay's best slot games. Some of these are well-known games like Giga Match® Moolah, Immortal Ways® Diamonds, and Diamond Explosion® 7s. Also, some games from Koala Games, a quickly developing company that is part of the RubyPlay group, are available. These games include Voltage Blitz® Vortex and 3 Big Barrels® Aztec.
The partnership shows that both companies are dedicated to provide fully regulated and locally tailored online casino entertainment in Ontario, a province known for having a mature gambling clientele and tight rules.
Words from Parties
Dr. Eyal Loz, RubyPlay's Chief Product Officer, said the company was excited about the new partnership: "We're thrilled to expand our presence in Ontario through this new partnership with NorthStar Gaming, a brand that continues to set the standard for premium, locally tailored entertainment".
Dean MacNeil, Vice President of Product at NorthStar Gaming, said the same thing: "RubyPlay's studios consistently deliver high-performing, unique titles, and we're excited to bring these experiences to our Canadian players".
These remarks show how the agreement is good for both sides: NorthStar gets a bigger portfolio, while RubyPlay gets to reach more people in a vital regulated market.
The Current Market in Ontario
RubyPlay's approach builds on its past success in the area: the firm got its Ontario iGaming licence in February 2025, which means it can now officially provide content to licensed operators in the province. This approval from regulators has been a key aspect of the company's plan to grow in North America, along with other collaborations in the US.
Since regulation in 2022, Ontario's online gambling sector has grown quickly. It is now one of the most popular places in North America for iGaming content because of the high demand from customers and strict rules.
Bigger Strategic Effect
This merger with NorthStar Gaming is part of RubyPlay's bigger plan for expansion in 2025 and beyond. The company's "multi-studio model," which includes independent creative teams like Koala Games, is meant to give operators and players a larger range of new content while also letting RubyPlay quickly adjust to changes in the market and the needs of operators.
RubyPlay has been making deeper connections in the U.S. market through important collaborations, in addition to its efforts in Canada. This makes North America a key aspect of its worldwide expansion strategy.
Sustained Momentum Fuels RubyPlay’s Market Innovation
RubyPlay's integration with NorthStar Gaming is another important step in its strategy to grow its business in regulated North American markets. The company is in a good position to expand its regional presence and keep coming up with new ideas across jurisdictions because it has strong momentum and a portfolio that appeals to a wide range of people.