Key Takeaways
- Realistic Games’ content is now live on QuinnBet platforms in the UK and Ireland,
- The portfolio includes slots, instant wins and table games,
- The collaboration builds on Realistic’s recent expansion across regulated markets,
- QuinnBet strengthens its online casino offering amid competitive market growth.
Content Supply Agreement
Realistic Games, a UK-based casino content supplier, has formed a strategic new relationship with QuinnBet, a sportsbook and casino operator that is growing quickly, to strengthen its position in the regulated markets of the UK and Ireland.
Realistic's collection of casino games, which includes slots, instant wins, and table games, will be fully incorporated into the QuinnBet platform as part of this partnership. This will provide QuinnBet users rapid access to some of the developer's most popular games.
UK and Ireland Rollout
Realistic Games said that the transaction is another step in its recent business growth, which has included many content delivery deals in the UK and Europe this year. Players at QuinnBet may now play classic games like European Roulette and BarX, as well as newer games like 9 Rhino Fast Fire and Phantom Tides, in addition to the casino games they already have.
"This partnership with QuinnBet is the latest success in what has already been a great time for Realistic," said Marcela Nadin, Account Manager at Realistic Games. "We're very impressed by how quickly they've grown and how strong their market presence is."
This deal will make sure that our proven blend of old hits and new releases is pushed right in front of their growing player base in the UK and Ireland.*
Better Deal for QuinnBet Customers
QuinnBet runs online casinos in both the UK and Ireland, following the rules of each country. Adding Realistic's content to its site makes it a better place to play and gives players more options for amusement.
Brenda Quinn, CEO of QuinnBet, remarked, "We're happy to welcome Realistic Games to our platform." "This integration is a big step towards our goal of giving our users the finest gaming experience possible. Their collection is well-known for having a great mix of well-known classics and a wide range of other titles. This agreement makes our present offerings in the UK and Ireland even better, making sure that our consumers can still enjoy reliable and fun entertainment.*
Strategic Context and Positioning in the Industry
This acquisition fits with Realistic Games' larger plan to grow in regulated areas this year. The firm has also made distribution deals with a number of UK and European operators, in addition to QuinnBet. This is part of an effort to expand its presence beyond its main regions.
For QuinnBet, improving its content portfolio helps it stay competitive with UK and Irish customers. The company is still putting money into growing both its sports betting and online casino sectors. The company's latest alliances and improvements to its platform are in line with broader industry trends of consolidation and differentiation through a variety of content.
European iGaming Outlook
The addition of Realistic Games' library to QuinnBet's platforms is a timely boost for both companies' goals in Europe's regulated gaming market. As more people want different kinds of online casino experiences, both operators and suppliers are looking for partners that can provide both well-known classics and new, exciting material.
As the online gaming markets in the UK and Ireland become more regulated, partnerships like this one are expected to become more important for operators to set themselves apart and attract a wider range of players. This new partnership puts both Realistic Games and QuinnBet in a good position to keep growing in a European iGaming market that is still very competitive.