Today, OpenBet announced that Fanatics Sportsbook will use its comprehensive Protect Suite, which includes OpenBet Locator™ and Neccton, two key technologies that help improve compliance, fraud protection, and responsible gaming standards. The implementation spans 23 U.S. states, which means that almost all of the U.S. online sports betting customers are now protected by this new system.
This integration is a big step for Fanatics since it brings the company in line with the growing regulatory and consumer-safety standards in U.S. sports betting markets.
Inside the Protect Suite Technologies
OpenBet Locator is a geolocation and fraud-prevention tool that works quite well in regulated markets. It lets operators quickly and accurately check a player's physical location, which is required by law in many U.S. jurisdictions. It also finds attempts to spoof, use a VPN, or share devices, which could be signs of illegal activity.
Neccton is an AI-powered platform that focusses on responsible gaming and anti-money laundering (AML). It keeps an eye on players' behaviour and transaction patterns all the time. It helps find users who are at risk and possible fraud in real time, which allows for early action and better compliance with the law.
These capabilities are the basis of OpenBet's "Protect" pillar, which is a single RegTech and player protection product that works in all markets.
Executive Insights on the Partnership
Ari Borod, Chief Business Officer of Fanatics Betting & Gaming, stressed how important these connections are to the company's strategy:
"The OpenBet Locator and Neccton products give our customers a safe and easy experience."
OpenBet CEO Jordan Levin called the acquisition a "pivotal milestone" that establishes a new standard for responsible gambling, AML detection, and geolocation compliance in the industry. He stressed that the dual deployment "shows what's possible when two tech-driven companies work together towards a common goal of trust, safety, and player experience."
Strengthening Safety Through RegTech Adoption
Fanatics' use of OpenBet's Protect Suite shows a bigger change in the industry: more and more big operators are realising that strong RegTech tools are necessary for long-term growth in regulated markets. States are cracking down on online sports betting, especially when it comes to responsible gambling and fraud protection. Tools like Locator and Neccton offer a secure way to move forward.
For customers, the integration might mean safer and clearer betting venues, with better location checks, real-time tracking of dangerous activity, and proactive measures to protect against fraud or gambling harm.
This agreement might serve as a model for regulators and other interested parties, showing how tech-driven operators can quickly grow while still following the rules.
Shifting Market Dynamics Toward Compliance and Safety
As Fanatics Sportsbook rolls out the safeguard Suite to almost all of the online betting market in the U.S., competitiveness among operators may depend more and more on how well they safeguard players and follow the rules. OpenBet's method of merging geolocation, fraud detection, and AI-driven responsible gaming may soon become the standard instead of the exception.
Going forward, the main considerations will be how well these tools find and reduce risk, how clearly operators explain protections to customers, and whether regulators will require even more extensive measures. Because of current regulatory trends and greater public scrutiny, more operators are likely to follow Fanatics' lead. This could change the requirements for safety and integrity across the board.