NuxGame has established a strategic relationship with game studio TrueLabs to help it grow its global presence and offer a wider range of games. TrueLabs' collection of slot games will be added to NuxGame's aggregator and API-driven platform as part of the partnership, which was announced on November 18, 2025. This will help operators that want a wider range of content and the potential to grow in the changing iGaming market.
One Simple System
TrueLabs, a trend-setting firm known for its dynamic slot titles and design-driven player experience, will now have their games available through NuxGame's all-in-one aggregator suite. NuxGame says that it gives operators access to many top gaming developers through a single system: "As an Online Casino Aggregator, NuxGame connects operators to many leading game studios through one simple system."
With the cooperation, NuxGame's operators will be able to use TrueLabs' material through the NuxGame Online Casino API. This will make it possible to stream games, create dashboards, and report on them in many places with little extra work.
Best Gaming Content and Functionality
In the competitive iGaming business, operators are under more and more pressure to provide new content, improve technical deployment, and stay compliant with regulations in all areas. The alliance tries to solve all three problems: content variety, deployment ease, and global reach by merging TrueLabs' creative offering with NuxGame's scalable backend and aggregator architecture.
Bar Konson, NuxGame's CBO, said, "NuxGame is dedicated to giving operators the best gaming content and functionality." True Labs' creative approach and technical skill are a perfect match for our platform and our clients.
"We're excited to team up with NuxGame and reach new audiences", said Dan Andrianov, CEO of TrueLabs. We want to make games that are unique and give our operator partners the tools they need to do better in today's tough iGaming environment.
Business and Technical Impact of the Partnership
TrueLabs' games will be available through NuxGame's API and aggregator infrastructure as part of the deal. This means that operators can add the games without having to make separate technical preparations for each location. This methodology helps speed up the time it takes to get to market, reduces integration problems, and makes reporting easier.
From a business point of view, the partnership might make NuxGame more appealing to operators that want to grow their game selection and are interested in regulated markets. The transaction gives TrueLabs a bigger worldwide distribution channel by reaching the operators who use NuxGame's platform.
Partnership and Industry Trends
The relationship between NuxGame and TrueLabs shows the current trend in the iGaming industry: using technology platforms and content aggregation to suit operators' needs for efficiency and new ideas. As the market evolves towards combining backend services and content libraries, partnerships like this one may become the norm.
For now, operators who work with NuxGame may expect to see TrueLabs material come through the aggregator. Both businesses say that "updates on upcoming games and creative plans" will come after that.
Overall, the acquisition puts both companies in a good position to take advantage of growth potential in both regulated and new iGaming countries.