Meridianbet, a well-known sports betting company, has signed a new deal with BETER, the award-winning provider of fast-betting content, statistics, and odds for esports and sports. Meridianbet has added BETER's esports and sports portfolio to its platform as part of the deal. This greatly improves the products it offers to bettors in important regions.
The ESportsBattle series from BETER comprises games like eFootball, eBasketball, eHockey, and eTennis, as well as the Setka Cup table tennis tournament and other sports including basketball, padel, and cricket. Along with these events, there are live streams, real-time data, and up to 50 betting markets each event, which make for fast-paced betting experiences that are different from regular sports betting.
Strengthening Omni-Channel Betting Reach
BETER's content will be available on Meridianbet's omni-channel platform, which includes retail stores, desktop computers, and mobile apps in 18 licensed jurisdictions in Europe, Africa, and South America. These include markets like Serbia, Bosnia and Herzegovina, Montenegro, and Peru.
Fast-betting content is a quickly developing part of the betting market because events happen quickly—often in less than 15 minutes—which keeps users interested and leads to more frequent betting cycles. This smart move by Meridianbet increases its betting options beyond typical pre-match markets, which will appeal to younger customers who want dynamic, on-demand betting experiences.
BETER's unique strategy, in which the provider handles event creation, streaming, and data transmission, provides Meridianbet access to content that competitors that rely on third-party feeds may not have. This makes the product more unique and helps with player acquisition and retention.
Views on Leadership
Gal Ehrlich, the CEO of BETER, talked about how important the transaction was for the company's growth around the world. He said, "The partnership with Meridianbet is a major step forward in our growth strategy and strengthens our presence across Europe." **
In line with this, Zoran Milosevic, CEO of Meridianbet, said that BETER's fast-betting content is very appealing since "today's bettors are looking for high-energy, action-packed experiences, and BETER delivers exactly that."
Fast-Betting as a Growth Differentiator
By hosting about 700,000 fast-paced events each year, companies like Meridianbet can give bettors all around the world a wider range of interesting and varied betting alternatives. BETER's content also has analytical insights and very accurate odds feeds that help with dynamic betting behaviour.
This relationship fits with what is happening in the industry as a whole, where operators are trying to stand apart in a crowded market with changing player tastes. By combining esports and fast-action betting material, Meridianbet may be able to stay relevant and develop in a variety of regulatory settings.
Redefining Betting Through Fast-Paced Digital Content
Partnerships that bring high-frequency, immersive content to the global betting scene will likely change the way people bet in the future. The deal between Meridianbet and BETER shows how operators and content providers are changing to accommodate the growing demand for new ways to bet on sports and esports.