Key takeaways:
Scientific Games has secured an exclusive licensing agreement with Universal Products & Experiences to launch lottery games based on the Fast & Furious film series. Themed lottery products covering scratch-offs, draw games, digital “Fast Play,” Keno, and more will become available to lotteries in the United States and Canada. The move signals a growing trend of blending pop-culture entertainment with traditional lottery formats to attract broader audiences.
A Licensing Deal Brings a Famous Movie Series to Lottery Players
Scientific Games said on December 4, 2025, that it had acquired an exclusive licensing deal with Universal Products & Experiences to turn the Fast & Furious movie series into a whole set of lottery games for North American lotteries. For the first time, lottery players in the U.S. and Canada will be able to play games based on the action-packed movie series. These games will include instant scratch-offs, pull-tabs, draw games, Fast Play, Keno, eInstant, and second-chance game types.
Tina Hoover, Vice President of Licensing at Scientific Games, said, "Like one of the most famous lines from the movies says, 'winning is winning,' we're excited to work together to make games that bring the excitement, intensity, and heart of the Fast & Furious franchise to lottery players."
From Film Action to Lottery Design: What’s Coming
Scientific Games wants to bring the famous Fast & Furious concepts of speed, loyalty, daring, and worldwide adventure into the look, feel, and gameplay of its lottery games. Players should expect visually attractive games that remind them of high-performance automobiles, street racing, worldwide heists, and the dramatic excitement that fans identify with the franchise, whether they are playing in stores or online.
This program is based on Scientific Games' past work combining lottery formats with pop culture and entertainment IPs. The company has more than 100 licensed brands in its portfolio, and it said that licensed properties alone brought in over US$3.5 billion in retail lottery sales in 2025.
A Turning Point for Branded Lottery Content
The Fast & Furious-themed games are part of Scientific Games' plan to modernise and expand the lottery products. The goal is to make them more interesting, media-savvy, and appealing to a wider range of people than just conventional lottery players. In a market for games and entertainment that is quite competitive, using a well-known global brand could help lotteries get more people to play and make more money.
Also, the omnichannel approach, which includes both retail and digital versions, fits with the trend in the industry towards more ease and flexibility for players. As people want more participatory and immersive experiences, licensed, pop-culture-themed lottery games may help lotteries stay current and competitive.
Forecasting the Impact on Lottery Engagement
Scientific Games is betting that the long-lasting appeal of entertainment-based games will bring back interest in lotteries. The Fast & Furious franchise is now part of its lottery library. If the themed games are popular with players, lotteries in North America could see a rise in ticket sales and renewed interest, especially among younger people or people who like to have fun. This partnership could be an indication of a bigger change in the lottery business over time. The line between regular lottery games and mainstream entertainment could become less clear.