The digital gaming studio Evoplay has joined the SG Content Hub of Scientific Games, which will help it reach more people around the world in the iLottery industry. Evoplay wants to bring its award-winning game library to lottery operators all over the world by working with one of the biggest lottery services firms in the world. The SG Content Hub is a single-integration lottery content aggregator that makes it easy to go to the best game developers. Evoplay stresses responsible gambling, which is in line with Scientific Games' principles and supports their push in digital lottery games.
Evoplay's Smart Move
Evoplay said on November 24, 2025, that it would join the SG Content Hub, which is Scientific Games' main digital content aggregation platform for the iLottery sector. Evoplay is making a smart move to strengthen its footprint in digital lottery markets around the world.
Frank Cecchini, Evoplay's Head of Lottery, said, "We at Evoplay are very proud to be able to bring our award-winning games to the SG Content Hub." We are committed to helping lotteries in their efforts to offer fun games that will draw in and keep new players.
Evoplay says that their library of games includes instant-win, jackpot, bingo, adventure-quest, and themed slot-style games, which makes it a good fit for the iLottery sector.
About the SG Content Hub
In 2023, Scientific Games launched the SG Content Hub and its Partner Programme. They called it a "lottery industry first" because it combined content aggregation, technology integration, and curated partner-studio distribution into one package.
The platform makes it easy for lotteries to manage their content, bill customers, analyse data, and combine game portfolios by giving them access to different gaming studios in one place.
Scientific Games said in a news release that the hub lets its iLottery clients play games made in-house (by SG Studios) and games made by a network of high-performing outside studios like Evoplay.
What This Means for Each Company
For Evoplay
By joining the SG Content Hub, Evoplay will be able to reach a lot more people through Scientific Games' lottery clients. The move is in line with the studio's plan to make a bigger name for itself in the digital lottery industry around the world. It also shows that the studio is ready to meet the strict standards of the lottery business, such as responsible play, following the rules, and mechanics that can be scaled up.
For Scientific Games
Scientific Games adds Evoplay to its list of partners, which adds games with compelling stories, advanced 3-D graphics, and the ability to play on several platforms. The company makes its value proposition stronger for lottery operators who want interesting digital lottery content without having to deal with the hassle of working with several vendors. Blair Johnson, VP of Digital Content Strategy at Scientific Games, said, "We chose Evoplay as a partner because they make world-class games that give players unique experiences". Their content keeps people entertained for a long time.
The Business and Market Context
The iLottery, which is the digital lottery section, has been developing as more lotteries use mobile and web-based channels to attract players who are used to digital games. The SG Content Hub and other platforms help lottery operators deal with the operational problem of bringing together multiple game vendors, which has made it harder for them to grow and get to market quickly in the past.
Also, studios who use narrative-rich, slot-like, instant-win, or adventure-style mechanisms to set themselves apart now have more chances in the lottery channel, which goes beyond standard scratch-card formats. Evoplay's wide selection of categories fits with that trend.
Q: What is the SG Content Hub?
A: Scientific Games started it as a platform for aggregating material and distributing it to partner studios. It lets lotteries get a lot of digital gaming content from different developers with a single integration.
**Q: What does it mean that Evoplay is joining the SG Content Hub? A: Because it lets Evoplay reach a global group of lottery operators through a big technology provider, which speeds up its growth in the iLottery industry. It also makes Scientific Games more valuable by giving them more stuff to provide.
Q: What sorts of games does Evoplay provide? A: Evoplay has a wide range of digital lottery games, such as instant-win, spin-to-win, jackpot, bingo, adventure quest, and themed slot-style games with high-quality visuals and compatibility for multiple platforms.
Q: How does this relationship help people play games responsibly? A: Both Evoplay and Scientific Games stress the need of playing games responsibly. Evoplay says that responsible gaming is their top priority at every stage of making, distributing, and promoting games.
**Q: Will this only effect digital lotteries or also land-based ones? A: The iLottery (digital) channel is the main emphasis of the cooperation. But a lot of lotteries work on both retail and internet channels, and this kind of content might potentially support hybrid models, depending on local laws and the operator's strategy.
Future Implications of the Partnership
This relationship is an important step in the growth of the iLottery ecosystem, where linking studios and operators and streamlining content supply chains are becoming more important. The partnership gives Evoplay access to markets and operators that it may not have been able to reach on its own. It strengthens the "one-integration" value for Scientific Games' lottery and gives it a lead over its competitors in getting digital business. In the future, additional studios will join the SG Content Hub ecosystem, and lotteries will focus more on games that keep players interested in ways other than traditional formats.