The Spillemyndigheden (the Danish Gambling Authority) issued data on November 12, 2025, that showed that Danish gambling spending in September 2025 was somewhat lower than in the same month the year before. In particular, total spending was down by around 0.9% from one year to the next.
Big Drop in Sports Betting
The biggest reduction was in the betting (vaeddemål) area, where spending fell by almost 34.9% from September 2024.
This big reduction is different from smaller or better adjustments in other parts of the gambling market.
Breakdown by Sector
- Sports betting: down about 34.9%
- Slot machines and electronic gambling machines: down about 3.2%
- Casinos on land: increased about 7.1%
- Online casinos: increase about 15.2%
So, even if the entire industry only shrank a little, there were big differences: betting went down a lot, but casino segments grew.
Interpretation & Implications
The significant decrease in betting expenditures may indicate various variables, including alterations in consumer behaviour, legislative or marketing transformations, or possibly a reduction in important sporting events that typically generate substantial wagers. At the same time, the rise of both land-based and internet casinos implies that players may be moving away from betting and towards casino-style games.
These changes are important for both operators and regulators. The increase in online casino activity raises concerns about responsible gambling measures. On the other hand, the sharp decline in betting could mean that marketing is less effective or that demand patterns are shifting.
These two different trends are hidden by the little overall drop (-0.9%). It shows that even though the overall market is rather stable, there is a shift in sub-segments.
Danish Gambling Market Shifts as Betting Drops and Casino Play Rises in September 2025
People who keep an eye on the market will want to know if the sudden drop in betting is a one-time thing or part of a longer-term trend. Will the development of online casinos continue? Will regulators take new steps since the paths are diverging? The upcoming monthly and quarterly reports from Spillemyndigheden will help us understand how the Danish gaming market is changing in this changing environment.
In short, the Danish gambling industry had just a little dip in total spending in September 2025, but the underlying trends, especially the big drop in betting and the rise in casino-based play, suggest that consumers are changing and the market is changing.
For more information and detailed report, please visit Spillemyndigheden website.