BETER, a leading distributor of sports and esports content, has confirmed that it will be at the ICE Barcelona 2026 event, which will take place from January 19 to 21, 2026, at Fira Barcelona Gran Via. The company said that its booth (stand 4F10) would have "fast, data-driven sports and esports content designed to help operators stay ahead in a market that is getting more competitive all the time."
BETER’s Showcase Lineup
BETER plans to show off its whole range of products during the event, which includes 24/7 live streaming, strong data feeds, and odds for more than 700,000 sports and esports events each year.
- Its iFrame technology and MTS (Managed Trading Services) help operators with both front-end and back-end trading.
- Special esports features like the Esports Odds Feed and several widgets that are meant to increase engagement and operator profitability.
The company said, "Come see us at stand 4F10 and learn how BETER can make your product ecosystem stronger".
The Strategic Role of ICE for BETER
ICE Barcelona is seen as a significant hub for the iGaming industry, with hundreds of exhibitors and thousands of delegates from the sports betting, esports, casino, and lottery sectors.
BETER's debut enhances its position in the fast-betting content market, which is growing quickly as operators look for more frequent events and a wider range of products. The company has already been praised by the industry for being creative in this area.
How the Industry Is Evolving
The worldwide gaming business is changing quickly, and operators are putting a lot of value on unique content and fast delivery. BETER's focus on a lot of live and virtual sporting events, together with data and trading services, fits with that trend.
ICE 2026 is a great chance for the company to meet potential partners, show off its newest products, and strengthen its global presence.
Future Prospects
The iGaming calendar starts the year in Barcelona, and BETER's presence at ICE 2026 shows that it wants to stay a major participant in the supply of sports and esports content. The company's ability to combine capacity, live streaming, data integrity, and front-end flexibility may appeal to operators who want to stay competitive. As 2026 goes on, it will be vital to see how well the corporation uses the event to grow its business and keep its products moving.