At the 2025 SiGMA Central Europe Awards, BetConstruct won the highly sought-after "Innovative Sportsbook Solution of the Year" award. This award shows how BetConstruct is a leader in improving the retail betting experience and bringing technology-driven business innovation to operators.
What was given
The award honours the effect of BetConstruct's flagship product, Loya: The Ultimate Loyalty Solution for Retail Betting, which is now part of BetConstruct's land-based solution offering.
Loya solves a problem that has been around for a long time in retail: how to get players to interact with the game while yet keeping the seamless, familiar in-store experience. "Anonymous Loyalty" is the main new idea. It's a rewards program that works in stores and doesn't have the problems that come with complicated registration-only systems.
From a player's point of view, Loya's mobile app lets them keep track of their earned points, see how far they've come, and redeem incentives through the built-in "Loya Shop" (which offers items or betting-related advantages). From the operator's point of view, Loya provides a centralised back office where personalised loyalty programs can be set up, tailored advertising can be launched (for specific sports or events), and analytics dashboards can be used to help with long-term planning and engagement.
BetConstruct's statement makes it clear that the award is a sign of how well internal teams and partners worked together to come up with a useful new idea that will help the business expand in a sustainable way.
Why this is important
Retail betting is still a complicated area to work in. It's not easy to connect in-store convenience with online involvement. BetConstruct has proved that technology can improve the retail betting experience instead of getting in the way. They did this by building a loyalty platform that works well in a retail foot-traffic environment (without forcing people to sign up) and connects to a data-driven back-office. The award shows that this model is well-known in the business.
SiGMA [SiGMA Group]
SiGMA is a global events and media company with its main office in Limassol, Cyprus. It was created in 2011.
It is mostly about the online and land-based gaming industries, new technology, and affiliate marketing. The group runs big conferences, award shows, and networking events in several places, including Europe, Asia, Africa, and the Americas.
- The 2025 SiGMA Central Europe Awards were held in Rome, Italy,
- The awards ceremony honours excellent achievements in the iGaming and betting fields in both B2B and B2C categories. It includes a gala dinner, entertainment, and a chance for industry leaders to network,
- The event gives providers, operators, and technology businesses a chance to be recognised for their innovation, growth, and influence on a big platform.
This award shows that BetConstruct is still the technology leader in the betting sector. SiGMA's accreditation not only shows how innovative the company is in retail loyalty programs, but it also boosts its reputation among operators looking for full-service land-based and tech-driven platforms.
Image & news source: Betconstruct