AvatarUX, a company that makes gaming software, has teamed up with Timeless Tech, an aggregator, to make AvatarUX's whole library of games, including popular ones like CherryPop, MonkeyPop, and LooneyPop, available in important regulated markets in Europe and Latin America (LATAM).
Expanding Presence in Regulated Markets
The partnership gives operators access to AvatarUX's titles using a single API. These titles are already mobile-friendly and available in many languages. AvatarUX wants to enhance its footprint in major regulated areas where compliance and localisation are very important by working with Timeless Tech's distribution network.
Showcasing the Impact of the PopWins™ Mechanic
PopWins™, AvatarUX's most famous feature, is called out as a unique feature in the business. Aleksandrina Dimitrova, AvatarUX's Head of Business Development, says,
"Going live with Timeless Tech is another step forward for AvatarUX's growing distribution in important areas like LATAM and Europe... We're really looking forward to working with such a great team and bringing our famous PopWins™ mechanic and full portfolio to the Timeless network".
Timeless Tech's COO Nicola Cainero said that AvatarUX fits with their vision: "At Timeless Tech, we focus on bringing on studios that change how players interact with slot content." This idea fits AvatarUX perfectly. Their PopWins™ mechanic is highly known in the industry and keeps players interested.
Strategic Advantages Driving the Partnership
The agreement with Timeless Tech gives AvatarUX access to regulated markets by using Timeless Tech's existing infrastructure and operator contacts. This makes it easier to enter the market because localisation, certification, and mobile-readiness are already in place.
For Timeless Tech, adding a studio with a solid portfolio of games and good mechanics to their aggregator offering helps it attract or keep operator clients that want new, unique content.
Both companies will be able to reach more people in the market. Europe is still an important area for regulated gaming, and Latin America is still growing as operators in LATAM look for material that is approved around the world. With only one integration, operators may easily access many titles, which might speed up the time it takes to get new content to market.
Industry Context and Competitive Significance
To stand out in competitive markets, the online casino industry has put more and more focus on following the rules, designing games that work best on mobile devices, and making them fun to play. Both studios and aggregators are looking for partners to help them grow quickly and provide in many places. The AvatarUX–Timeless Tech transaction is a good example of this trend. It combines innovative IP with a distribution network built for the regulated environment.
Signals for Both Companies
Looking ahead, the relationship between AvatarUX and Timeless Tech is likely to be good for both sides. AvatarUX will be able to reach more people and operators, while Timeless Tech will be able to add well-known titles and fun mechanics to its catalogue. The success of these kinds of arrangements will rely on how many operators actually use them, how easy it is to get certified, and how well the games do in new regions. If the adoption goes as anticipated, other studios and aggregators may use similar collaboration models to grow around the world.