Key Takeaways
- Barcelona-based slot provider Amigo Gaming has announced that it would work more closely with operator Meridianbet by making its games available on Meridianbet's platform in Peru.
- This move builds on Amigo Gaming's recent drive into Latin America, which included a strategic alliance with the operator Te Apuesto in Peru that was revealed just a few days ago.
- The new agreement with Meridianbet gives them access to new, certified material, which makes their casino offerings in Peru better and makes them more competitive in the region. The contract shows how the competition among suppliers to get into Latin America's growing marketplaces is getting fiercer through regulated content distribution and localised partnerships.
The Story Behind the Partnership
This year, Amigo Gaming has been working harder than ever to carry out its plan for worldwide growth. The company is known for its mobile-first, multilingual online slot library. Meridianbet, which is part of the Golden Matrix Group ecosystem, runs an omnichannel casino and sportsbook company in many places and is working hard to expand its footprint in regulated markets.
The two companies have worked together before, and the current partnership means that Amigo Gaming's games are now available in Peru through Meridianbet's platform. This greatly expands the supplier's reach in Latin America.
Business Implications of the Peru Launch
Amigo Gaming's release indicates that its slot games are now part of Meridianbet's Peruvian offering. This is a big step forward for the company in Latin America.
The deal comes after Amigo's introduction into the Peruvian market through Te Apuesto, which adds to the story of a larger Latin American plan.
From a business point of view, the deal lets Amigo Gaming use Meridianbet's infrastructure and player base in Peru without having to establish a separate B2C site there.
- Meridianbet will add new, certified slot games to its product line that are popular with Peruvian gamers and help the expansion of regulated markets.
- Both sides should take advantage of the momentum in Latin America, where clearer rules and more people using the internet are making new chances for content providers and operators.
More Important for Latin America
The partnership shows a number of tendencies in the iGaming industry:
- Latin America is still a popular place for content providers looking to grow outside of Europe, with Peru being a key market.
- Partnerships like these show how appealing the supplier-to-operator model is: instead of starting their own businesses, providers like Amigo join existing regulated platforms to grow faster.
- For companies like Meridianbet, being able to add new titles to their content library is a way to stand out in congested markets. The deal shows how important it is to have certified, localization-ready content in places where the rules are changing.
Things to Think About and How the Market Works
As the Latin American opportunity expands, there are some things that need to be looked at:
- Different markets have different rules around enforcement and certification, so content suppliers must make sure they follow them.
- Local player preferences and cultural differences mean that content localisation (language, theme, volatility) can be a key determinant in whether or not people use it.
- Competition is getting tougher: as more studios focus on Latin America, it's more vital to stand out with unique features, artistic flair, and operator integration.
- Platform operational reliability, payment ecosystem integration, and mobile-first performance are all very important because so many people in the area have smartphones.
Projected Path Forward
Amigo Gaming's entry into Peru through Meridianbet is a big step forward for the company. It shows its dedication to Latin America and increases its presence in a vital development area. The new content pipeline helps Meridianbet's regional strategy and makes its casino offering better at a time when growing markets are more important than ever.
It's evident that the provider is focussing on Latin America as a strategic sector in 2025, as the Amigo Te Apuesto transaction and now the Meridianbet arrangement are so close together. Other companies who operate in the area and supply content will probably closely observe the results of these agreements to see what they should do.
Editor's Last Words
Amigo Gaming's move to strengthen its cooperation with Meridianbet and make its slot games available in Peru is a big step forward in its plan to grow in Latin America. Along with the previous Te Apuesto deal, it shows a firm focus on the area and gives B2B providers a way to speed up growth through smart partnerships with operators. As the iGaming market in Latin America grows, these kinds of partnerships will probably happen more often and be more important for having a foothold in the region.