Altenar, a worldwide sportsbook technology provider, has made its business and regulatory presence in Brazil stronger by hiring three new regional executives. The new hiring show that the corporation is focussing on Latin America, especially Brazil's quickly growing iGaming market.
Key Appointments
- Luana Monje will work for Altenar as a Sales Executive. She has a lot of experience selling corporate technology, having worked for companies like Amazon Web Services (AWS) and Continent 8 Technologies for more than ten years.
- Beatriz De Freitas Lorenção has been named Legal & Regulatory Affairs Associate. She comes from the fields of corporate law, data protection, cybersecurity, and technology, and her goal is to help Altenar follow the rules in Brazil more closely.
- Maria Silvia Sparapan Moral is now the Contracts and Customer Success Associate. She has worked in accounting, human resources, and customer service for more than 15 years in many fields and countries, including the UK and Malta. Now she is back in Brazil to help with operator partnerships.
Brazil as a Growth Engine in a Strategic Context
Altenar's long-term strategy in Latin America is still being shaped by Brazil's quickly changing rules and the growing iGaming environment. As the company strengthens its local presence, key members of its leadership and newly appointed team share their perspectives on why Brazil represents a pivotal market and how on-the-ground expertise is set to accelerate sustainable growth.
** Frederico Caputi, Sales Manager at Altenar: **
"Brazil is a key growth area for Altenar and we’re proud to deepen our commitment with new local hires who will directly support operators navigating the region’s framework.
Each of our new appointments brings strong experience, and their on-the-ground presence enhances our ability to deliver compliant and reliable services to our partners with confidence".
** Luana Monje, Sales Executive at Altenar: **
"Joining Altenar’s Brazilian sales team is a hugely exciting opportunity. I have admired their technology and customer-centric approach for a long time, so I look forward to helping customers discover how our sportsbook solutions can make a real difference to their operations".
** Beatriz De Freitas Lorenção, Legal and Regulatory Affairs Associate at Altenar: **
"Joining Altenar at this exciting time in its growth in Brazil is a great chance, said Beatriz De Freitas Lorenção. I care a lot about the laws that make new ideas possible. I really like how Altenar is focused on compliance and ethics. It has given local operators a lot of trust during a very important time in the country's history".
** Maria Silvia Sparapan Moral, Contracts and Customer Success Associate at Altenar: **
"It’s great to be part of a company that values both operational excellence and localisation. Returning to Brazil and contributing to Altenar’s growth here feels like the perfect next step. I’m excited to support our partners and build strong, trusted relationships in this market".
Working Together for Compliance and Operations
Altenar shows that it wants to offer both market-entry agility and compliance assurance by merging experienced commercial, legal/regulatory, and customer success roles in Brazil. The move shows that the supplier is getting ready to help operators deal with Brazil's changing rules while also expanding their services. Frederico Caputi, Altenar's Sales Manager, underlined the importance of having people with experience on the ground: "Each of our new hires has a lot of experience, and their presence on the ground makes it easier for us to confidently provide compliant and reliable services to our partners."
Effects on the Market
For operators in Brazil, Altenar's stronger local workforce might mean faster onboarding, assistance that is relevant to the region, and better compliance with local laws. As Brazil's industry grows, specialised providers with local teams and expertise of compliance may have an edge over their competitors.
The expansion fits with Altenar's product strategy of "entering new markets with confidence and control". Strengthening Brazil's operations also improves its presence in Latin America, which is becoming an increasingly important area for iGaming.
Outlook for Altenar’s Growth in Brazil
With these new hires, Altenar is strengthening its sales, legal and regulatory affairs, and customer success teams in Brazil. As Brazil's iGaming sector grows, it will be very important to have localised support and compliance systems in place. Operators and stakeholders will probably keep an eye on how these changes affect the market.
Altenar's next task will be to turn its operational presence into growth and keep up with Brazil's changing legal landscape while still following the rules.
Looking Ahead at Altenar’s Regional Expansion
Altenar's strategic hiring in Brazil shows that the company wants to grow in that region and that the industry as a whole is moving towards investing in Latin America. Altenar wants to be a reliable partner for operators who want to enter and thrive in Brazil's fast-paced iGaming market by building up its workforce in business, legal, and support roles.