Key takeaways:
AGS Interactive (AGSi) has partnered with bet365 to bring more than 20 of its slot games to players in the UK, expanding its footprint in a key European market. This move strengthens AGSi’s global growth ambitions, extending its reach beyond North America and Latin America. For UK players, the deal delivers access to well-known titles like Rakin' Bacon!, Capital Gains, 3X Ultra Diamond and Shamrock Fortunes. Company executives say the move reflects both the strength of the two companies’ longstanding relationship and AGSi’s increasing global appeal.
Partnership Makes More Material Available Across Europe
AGS Interactive has said that its slot games are now available to play on bet365's UK site. This collaboration gives bet365's UK users access to a carefully chosen selection of AGSi's most popular games.
The two firms already have a relationship, and one of them is already doing business in the U.S., Canada, and Latin America. This collaboration is a big step in AGSi's plan to grow its business in Europe.
Slot Titles Now Available
When it comes out, UK players will be able to play more than 20 AGSi games. Some of the most popular ones include Rakin' Bacon!, Capital Gains, 3X Ultra Diamond, and Shamrock Fortunes.
Zoe Ebling, AGSi's Vice President of Interactive, said, "Extending our partnership to the UK is an important milestone...". It shows how strong our partnership is and how popular our wide range of high-quality online slot games is becoming around the world.
A representative from bet365 also hailed the games, noting that their release shows how dedicated they are to giving UK customers a "Never Ordinary" online casino experience.
AGSi’s Strategic Gain
This expansion into the UK shows that AGSi wants to grow internationally even more. The firm is looking for regulated markets in Europe to add to its footprint in the Americas.
AGSi gets a lot of exposure and access to a large prospective player base by teaming up with a prominent operator like bet365, which is one of the biggest online gambling sites in the UK and the world. This might speed up growth and lead to other partnerships in Europe.
Future Implications
AGSi is in a good position to grow its presence in the European market now that its games are live in the UK. If the rollout goes well, the company may provide additional products to more operators and in more places. This would make its brand stronger as a worldwide iGaming supplier. The relationship is also part of a trend in the industry: established suppliers are increasingly working with top operators to reach key regulated markets.