What is the main purpose of the 1win poker case study?

The case study highlights how 1win expanded its poker vertical using EvenBet Gaming’s software, detailing the strategies, features, and product updates that helped the operator achieve an eightfold increase in poker revenue.

Which poker variants contributed most to 1win’s growth?

While traditional formats like Texas Hold’em and Omaha remained core drivers, the addition of niche variants such as Badugi, 2-7 Triple Draw, and Chinese Poker played a key role in attracting experienced and diverse player segments.

What features helped increase cash-game rake for 1win?

Innovations such as Bomb Pot, jackpot-enabled tables, PLO5/PLO6 formats, and the Bad Beat Jackpot stimulated higher player engagement and more frequent cash-game participation.

Why did 1win’s tournament guarantees double in 2025?

As player activity and demand grew significantly, 1win increased its guaranteed prize pools to remain competitive, attract larger tournament fields, and offer more appealing events for both recreational and professional players.

“1win Poker Boom”: How 1win Scaled Its Poker Business 8× with EvenBet Gaming

Key Takeaways

The poker room of 1win saw an 8-fold increase in revenue after partnering with EvenBet Gaming,
The collaboration expanded the game portfolio beyond popular formats like Texas Hold’em and Omaha to niche variants such as 2-7 Triple Draw, Badugi, and Chinese Poker. Attracting both recreational and experienced players,
New features (jackpot tables, “Bomb Pot”, PLO5/PLO6, Bad Beat Jackpot) and enriched tournament offerings improved engagement and boosted rake from cash games,
Guaranteed prize pools for tournaments doubled between 2024 and 2025, reflecting rising demand and a stronger competitive offering,
The success underscores how a scalable software backbone and a diversified product strategy can help online poker operators capture global audiences, especially across emerging markets.

Background: From Poker Expansion to Casino & Sportsbook

1win is an international iGaming brand that started as a sportsbook and casino operator in 2016 and is regulated by Curaçao eGaming. In April 2022, the firm made a big move by opening a dedicated online poker room. This was done to expand its product line and reach a wider audience throughout the world. The company is now targeting not just its main markets in the CIS region, but also new markets in Asia, Latin America, and Africa.

To help with this big change, 1win hired EvenBet Gaming, a Malta-based poker software and platform provider that is licensed by the Malta Gaming Authority (MGA), to build a strong, scalable, and feature-rich poker infrastructure.

Problems 1win Has to Deal With

1win faced many problems when it came to running an online poker business around the world:

The requirement to quickly increase revenue while meeting the needs of a wide range of people from around the world,
Keeping players for a long time, which meant regular updates, a mix of casual and competitive forms, and features that appeal to a wide range of people,
Standing out from the competition not only by offering popular games but also by offering specialised poker variants to draw in skilled players who want something different and challenging,
Making sure that the number of tournaments and the size of the prize pools kept up with the growing demand.

Strategic Solutions and Implementation

EvenBet Gaming worked closely with 1win to create and carry out a plan based on three main pillars:

More Games to Choose From

1win added other unique varieties to the more common ones like Hold'em and Omaha. These include 2-7 Triple Draw, Badugi, and Chinese Poker. This made it more appealing to both casual gamers and experienced poker players.

Improved Cash Game Mechanics

1win added features like 'Bomb Pot', jackpot-enabled tables (for mid- and high-stakes games), PLO5 and PLO6 variants, Bad Beat Jackpot (BBJP), and more to get people to play more and raise the rake. These mechanics made people more likely to play at cash tables.

Better Tournament Experience

1win added new tournament formats including Mystery Bounty and Early Bird and kept raising the guaranteed prize pools. As of 2025, guarantees had increased since 2024, making tournaments more competitive and appealing to players.

Results: Fast Growth and More Ways to Get Involved

The outcomes were clear and had many sides:

Revenue Growth: Since the poker room opened in 2022, 1win's poker revenue has grown eight times. Also, growth rates are still higher above the average for the industry,
Audience Expansion: The wide range of offerings drew in players from all over the world, from typical CIS markets to Asia, Latin America, and Africa,
Balanced Player Base: Casual players liked low-stakes and familiar formats, while seasoned poker enthusiasts liked unique variant tables. This made for a balanced player environment,
More Cash-Game Action and Rake: New formats and jackpot mechanics made people play more often, which brought in more rake money overall,
Better Tournament Offerings: 1win became a serious tournament operator when it doubled the guaranteed prize pools through 2025.

As 1win’s team commented:

“Our collaboration with EvenBet Gaming has opened new opportunities for developing and promoting our poker product … record-breaking results … we truly value this partnership and look forward to reaching new milestones together".

What's Next for 1win and EvenBet Gaming

1win wants to keep growing its game types and reach more places. It will also keep trying out new hybrid poker formats and tournament mechanisms. The goal is clear: keep the momentum going, get players more involved, and make sure that 1win stays a big poker operator in new areas.

If this example is successful, it might be a model for other iGaming companies who want to expand their poker offers around the world. It shows how important it is to have a flexible tech infrastructure and a wide range of products.

*To more information, visit Evenbet gaming website