What is Safer Gambling Week?
In the UK and Ireland, Safer Gambling Week is an annual event that brings together people from different industries to promote safer gambling in regulated markets. It will take place from November 17 to 23 in 2025.
The subject for this edition is "Let's Talk About Safer Gambling." It stresses the importance of talking openly, knowing about tools and practices that make gambling safer, and the regulated industry's role in keeping consumers safe.
Why This Week Is Important for the Industry
A Focus on Regulated Markets
The week shows the protections that are available in the regulated sector, like deposit limitations, time-out mechanisms, self-exclusion alternatives, and clear advertising methods. These are different from surroundings that are not regulated or are in the grey market.
Getting people talking and aware
Organisers want everyone in the industry (operators, suppliers, affiliate partners, and regulators) to get involved by sending messages, asking questions like "Are you past your spending limit?" and directing customers to safer options.
Tools for the Business
The campaign's website has a special "Resources for the Industry" area where businesses can get templates for internal training, branding materials, social media toolkits, learning modules, and advice on safer gambling best practices.
How Organisations Can Get Involved
Here are several important methods for operators and industry partners to get involved:
- Show campaign materials (like banners and social media posts) on websites, apps, and in places where people can go in person.
- Use messaging in all of your consumer communications, like e-mail newsletters, login screens, and cashier sites.
- Use training modules for staff to teach front-line workers and compliance teams about safer gambling tools.
- Share and promote educational content and support services for clients, like the National Gambling Helpline at UK Only: 0808 8020 133
- Work with industry groups, regulators, and treatment/support organisations to put on virtual or in-person events during the week.
Key Message
- Gambling is not a means to make money.
- It's helpful to set limits for yourself, such how much time, money, and sessions you can have.
- Gambling is not as important as friends and family.
- If you aren't having as much fun with gambling or are trying to make up for losses, take a break or get help.
The Big Picture: Effects on the Industry
The European Gaming and Betting Association (EGBA) says that the equivalent pan-European program reached millions of people through social media and dozens of events in 2024.
Safer Gambling Week gives the UK industry a chance to show their commitment to protecting players, show that they are open and honest, and help keep regulated markets going.
Last Thoughts
As Safer Gambling Week 2025 approaches, the message is clear: responsible gambling isn't just something to mark off a list; it's a culture that the industry needs to support. Operators may build trust, encourage safety, and assist keep gambling a legal, entertaining, and fair pastime by actively participating in the week, communicating important messages, and giving customers tools and support.
For more info, please visit safergamblinguk.org website.